4 facts to help any sales representative break out of their rut
Finding inspiration to find and make sales can be difficult at times, but here are some quick sales statistics that will help put it all in perspective.
1. Cold calling is a marathon and not a sprint.
Cold calling can often feel like a dead end. In fact, the average sales associate spends upwards of 25 hours a month leaving voicemails; 90% of which will never be returned. Sales statistics show, however, that it can take up to 8 cold call attempts to reach a prospective client. The moral of this story? Don’t give up too early. It may take a full 8 calls to reach a prospect, but once you make contact and close the sale, it will all be worth it.
Tip: The best time to call is actually between the hours of 4:00 PM and 5:00 PM. Don’t fall into the trap of calling at lunchtime!
2. Timing and perseverance are key.
Did you know that the best days to reach out to prospective customers and clients are Wednesday and Thursday? That’s not to dissuade you from closing the sale on Monday, Tuesday, or Friday, though! Actually, up to 50% of sales go to the vendor that responds first. It’s important to respond to all inquiries and customer requests in a timely manner—it might just mean the sale! Quality and quick responses go a long way.
Tip: Sales statistics say that email is almost 40 times better at acquiring new clients than Facebook or Twitter. Take the time to draft professional emails to your prospective clients.
3. Training is a necessary part of sales.
In today’s market and economy, up to 55% of people in sales positions are not adequately equipped with the tools they need to get the job done. What’s more, employees that receive continuous training also see 50% higher net sales rates. Training can provide important insider information into current trends, company objectives, and sales strategies to retain current customers.
Tip: Client retention is up to 7 times more cost-effective than courting new ones. Pay attention to your current customers and find out what it will take to keep them around.
4. Make it personal
Sales statistics show that after a presentation, 63% of attendees remember stories or personal anecdotes while only 5% remember statistics. Bring a personal touch to your presentations and sales pitches. Customers are more likely to trust you and do business with you if they like you as a person. Build relationships with prospective and current clients and watch your sales blossom and grow.
Tip: 91% of customers say that they would give a referral, but only 11% of sales representatives remember to ask for the referral. Take that next personal step with your clients.
Let Blitz help you further motivate your sales representatives with our automated services that provide your team with full transparency in commission tracking, can help create workforce incentives, and can even provide detailed reports and analysis across representatives in seconds.
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