More than 60% of marketers use mass email blasts to stay in touch with customers
A sales email template is an important part of the sales strategy. What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers?
With a lead follow up template, sales reps and sales managers will stop worrying about using many content formats, instead, they have a template they can use and adapt to each of their leads. At the end of the blog post, you will find a free sales email template to start closing new customers. Before, starting to use this template, here are few tips:
1. Subject lines matter
What is the first thing your lead sees from your email? Yes, you guessed it, the subject line. Some marketing and communications experts have stated that the subject line works as a gatekeeper, it determines whether your lead is going to open your mail or not. Intrigue your recipients, excite them, test different subject lines and be as creative as you can.
2. Focus on the benefits your product or service has
Make sure your content looks professional and goes straight to the point, you don’t want your leads to get dizzy with too much content. Don’t forget to mention the benefits your product or service has, that’s primarily what your lead needs and wants to know. Demonstrate you care about your audience’s needs. A customer testimonial would be perfect for this.
3. Make a memorable ending
Always leave more insight to offer, include some links to additional or useful information. A Call-To-Action is a must, use a color and copy that really gets your leads to take action. And, of course, leave room for a meeting agreement.
4. A simple signature
Don’t use too many colors or a complex design for your signature, keep it simple. Otherwise, your reader will lose attention from the email content that really matters. The information your signature has to have is your name, title, phone and company address.
So, here you go. Download these lead follow up templates and start transforming those leads into customers. Using this template will help your sales reps to close more deals, and perform better. Ultimately, they will receive more commissions for their great results.
Check out the following sales email formulas and start converting your leads into customers.
1. AIDA: Attention – Interest – Desire – Action
Attention — Grab the reader’s attention.
Interest — Make it personal to engage their interest.
Desire — Build desire for what you’re offering.
Action — Ask for a response.
Why it works
Attention: The opening line pulls the reader in by referencing a tweet she had sent earlier that day.
Interest: It piques her interest by providing a reason why she should engage.
Desire: The fear of missing out on something increases our desire for it.
Action: There’s clear direction on what she should do after reading the email.
2. The 3-B Plan
Brevity — Keep it short
Blunt — Get to the point
Basic — Keep it simple
Why it works
Studies show that shorter emails result in quicker response time. If you make someone actually think about what you’re asking, it’s just another item on their to-do list. Keep it simple!.